The solar industry is a noisy place—heaps of manufacturers, lenders, companies, influencers, utilities, and governments layer on top of one another, creating confusion for people trying to decipher what’s true.
Amidst all those layers, we have the added detriment of a growing negative consumer sentiment after being burned by the industry’s “bad actors” and left out to dry when they need help the most.
At Solar Insure, we’re dedicated to changing the narrative of the solar industry and helping to cut through that noise. Through Solar Insure’s Certified Provider Program, we bring real, impactful solutions that elevate and accredit solar.
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Certified to Provide Peace of Mind
Becoming a Solar Insure Certified Provider doesn’t just mean you get to offer our 30-year independent warranty products; it signifies a high standard of trust and quality in the solar industry. They are an elite group of companies that have fully committed themselves to amazing customer experiences for the long term by providing peace of mind and managing risks for themselves and their customers.
When homeowners interact with a Certified Provider, they know they’re getting a trusted provider working on the same side of the table to provide solutions and education tailored to their needs. As the Solar Insure compliance team puts it:
A Full Diagnostic
To ensure that the solar providers we offer are of the highest quality, we screen and vet providers according to stringent requirements. We look at over 40 factors across financial health, operations, regulatory and legal compliance, market presence and reputation, and company experience and structure. By evaluating these and more against industry standards, providers who become certified prove to be exceptional and in the business for the long haul, believing in the power of the solar industry.
According to Aurora Solar, 44% of homeowners report difficulty finding a trustworthy solar company. Achieving the certification shows that these are the industry’s most financially sound and lowest-risk providers. Homeowners have peace of mind that we are only working with providers who pass our standards and are the best in the industry, putting the homeowner first.
On top of stringent requirements for solar providers, we also strongly vet equipment manufacturers for our Approved Vendor List (AVL). Combining these ensures that only the best providers, working with the best equipment, can offer our 30-year warranty product to their customers.
How Certified Providers Enhance Their Business
Any business operating in this field for some time will tell you it’s a complicated field. Cash flow issues, labor concerns, customer acquisition, service concerns, and more plague solar companies and complicate their day-to-day lives.
Solar installers who become Certified Providers can overcome some of the key challenges facing the industry:
Differentiation in a Crowded Market
With many companies vying for business and most offering similar products, it can be challenging to stand out. Certified Providers can differentiate themselves by offering true peace of mind beyond their competitors and a lasting solution for their customers.
The Burden of Service Work
Unlike other contracting areas, solar is a long-term investment that requires an ongoing relationship between companies and their customers. Service work on a growing fleet can quickly bog down companies and become a challenging cost center. Certified Providers offering SI-30 Solar and SI-30 Total get paid for their service work and turn their service cost center into a profit center with the reimbursements on covered claims.
Competing against TPO Products
The cash flow concerns brought on by investing too heavily in TPO products have proven challenging for large and small solar installers. By offering warranties that outlast the best TPO options, Certified Providers can diversify their business with cash and loan deals to add stability to their operations.
How Certified Providers Help Their Homeowners
Certified providers bring new levels of trust and confidence to their homeowners by offering them the highest quality equipment and installation standards, backed by our 30-year, industry-leading, insurance-backed warranties SI-30 Total and SI-30 Solar.
With SI-30 warranties, homeowners greatly extend the coverage on their solar investment and protect themselves against risks outside their control. SI-30 warranties coverage parts AND labor so homeowners no longer need to worry about long-term cost of ownership and surprise repairs. In the unfortunate case that an installer or manufacturer goes out of business, Solar Insure’s independent warranty stays active and connects that homeowner with a new provider in their area to complete service work at no additional cost.
Elevating the Solar Industry
Solar isn’t going anywhere, the industry and technology have proven themselves as a standard going forward. With continued changes to energy policy, 2025 and beyond will see even more solar and battery installs.
Solar Insure Certified Providers are best prepared to take on the future and bring much-needed credibility to their customers.